CNBC is reporting that NYDIG has partnered with hundreds of banks in the US to provide customers with bitcoin buy/sell/hold services from within their existing bank accounts. CNBC elaborates:

Hundreds of banks are already enrolled in the program, according to Patrick Sells, head of bank solutions at NYDIG. While the firm is in discussions with some of the biggest U.S. banks, many of the lenders that have agreed to participate are smaller institutions like Suncrest, a California-based community bank with seven branches.

This comes on the heels of major investment banks such as Goldman Sachs, JP Morgan, and Morgan Stanley announcing bitcoin-investment services for wealthy clients. This move by NYDIG will expand convenient access to bitcoin far beyond that clientele.

CNBC also notes that banks can no longer ignore demand for bitcoin:

But banks are now asking for bitcoin because they can see their customers sending dollars to Coinbase and other crypto exchanges, according to Yan Zhao, president of NYDIG. “This is not just the banks thinking that their clients want bitcoin, they’re saying `We need to do this, because we see the data,’” Zhao said. “They’re seeing deposits going to the Coinbases and Galaxies and Krakens of the world.”